King James Design & Branding KING JAMES CORPORATE IDENTITY by King James

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market South Africa
Agency King James
Creative Director Jenny Ehlers
Released July 2009

Credits & Description

Category: Stationery
Advertiser: KING JAMES
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: KING JAMES RSVP, Cape Town, SOUTH AFRICA
Creative Director: Jenny Ehlers (King James RSVP)
Senior Designer: Rikus Ferreira (King James RSVP)
Media placement: Letterheads - Corporate Stationery - 01/07/2009
Media placement: Business Cards - Corporate Stationery - 01/07/2009
Media placement: Compliment Slips - Corporate Stationery - 01/07/2009
Media placement: Envelopes - Corporate Stationery - 01/07/2009
Media placement: Labels - Corporate Stationery - 01/07/2009
Media placement: CD Sleeves - Corporate Stationery - 01/07/2010
Media placement: Presentation Covers - Corporate Stationery - 01/07/2010

Describe the challenges and key objectives
The key objective was to create a design that worked over a number of different elements. This was also the main challenge: conveying the message over many different shapes and sizes.

Describe the brief from the client
Create a corporate identity which reflects the nature of the business and the close relationship between the people in the King James Group.

Describe how you arrived at the final design
Each staff member of the King James Group plays an integral part in making the agency what it is. The corporate identity reflects this. The back of each staff member’s business card is printed with a section of the King James logo. When placed together, all the business cards form the logo. The balance of the stationery reflects the same idea.

Give some indication of how successful the outcome was in the market
It was very well-received in marketing and business circles as an intriguing concept and design.