King & Mouse Design & Branding The Crowned One, 1 by CLINIC 212

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The Crowned One, 1

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Industry Retail, Distribution & Rental companies, Whiskey
Media Design & Branding
Market Lithuania
Agency CLINIC 212
Art Director Aidas Šumskas
Copywriter Mindaugas Juozapavicius
Designer Birutė Bikelytė
Released April 2017


Golden Hammer 2017
Design And Branding Packaging Design Silver

Credits & Description

Entrant Agency: Clinic 212
Client: King & Mouse. Whisky Bar & Shop
Brand: King & Mouse. Whisky Bar & Shop
Product/service: Private Bottling Of 21 Yo Blended Malts
Art Director: Aidas Šumskas
Account Manager: Martynas Karpovičius
Designer: Birutė Bikelytė
Copywriter: Mindaugas Juozapavičius
Release Date: 09.04.2017
Famous Vilnius King & Mouse whiskey bar & shop was releasing its signature, limited release whisky. A unique packaging was need to make the product stand out in the crowd of traditional whisky brands and bring atention to the release.
Drawing the inspiration from both the brand’s name and the quality of the ingredient whiskies, we have decided present a traditional Scotish whisky in a unique visual languge, using iconic yet minimalistic presence and celebrating the brand's history itself.
The design is based on the idea of a monument. We created a complex layout for the first ever geometric shaped whisky box, that resembles a bold, brutalistic silhouette.
The boxing is made of a three-piece construction & the surface is engraved with copper foiling. A minimalistic stripe-shaped label gives a long silhouette to the classic Boston round shape. The cork was crowned with a textured hand-made coronet.
The packaging is tinted in metallic royal blue to highlight the modern & monumental silhouette.
One week after the launch, almost every single one of 257 bottles were reserved.