Kinokuniya Book Stores Design & Branding INTERIOR LIGHTS by Leo Burnett Kuala Lumpur

INTERIOR LIGHTS

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Industry Book store
Media Design & Branding
Market Malaysia
Agency Leo Burnett Kuala Lumpur
Creative Director Iska Hashim
Copywriter Jovian Lee
Designer Cs Chong
Typographer Zaidi Awang
Illustrator Edmond Leong - Untold Images
Released July 2010

Credits & Description

Category: Posters
Advertiser: KINOKUNIYA BOOK STORES
Product/Service: INTERIOR LIGHTS SECTION
Agency: LEO BURNETT/ARC WORLDWIDE MALAYSIA
Date of First Appearance: Dec 1 2010
Entrant Company: LEO BURNETT/ARC WORLDWIDE MALAYSIA, Kuala Lumpur, MALAYSIA
Art Director: Zaidi Awang (Leo Burnett Advertising/ARC Worldwide Malaysia)
Creative Group Head: Zaidi Awang (Leo Burnett Advertising/ARC Worldwide Malayisa)
Copywriter: Jovian Lee (Leo Burnett Advertising/ARC Worldwide Malaysia)
Creative Director: Iska Hashim (Leo Burnett Advertising/ARC Worldwide Malaysia)
Chief Creative Officer: Ali Mohamed (Leo Burnett Advertising/ARC Worldwide Malaysia)
Designer: Zaidi Awang (Leo Burnett Advertising/ARC Worldwide Malaysia)
Designer: CS Chong (Leo Burnett Advertising/ARC Worldwide Malaysia)
Illustrator: Untold Images (Untold Images)
Typographer: Zaidi Awang (Leo Burnett Advertising/ARC Worldwide Malaysia)
Typorgrapher: CS Chong (Leo Burnett Advertising/ARC Worldwide Malaysia)
Media placement: Poster - Kinokuniya Book Stores - 1-November-2010

Describe the brief from the client
To highlight the little known genre of lighting design books in the bookshop.

Describe the challenges and key objectives
Most people look for lighting ideas in light shops – not bookshops.

Describe how you arrived at the final design
Lighting is very much a design craft – and it was noticed that certain interior lights are so beautifully photographed and designed, they seem to glow within the book. This series of posters takes that observation – and artfully expresses how these beautiful lights practically “emerge” from the very pages of books.

Give some indication of how successful the outcome was in the market
The posters became designer collectibles in their own right. Interior designers and light shops requested copies of the posters – framing these posters in their offices and homes. They also asked Kinokuniya staff for the specific books that feature these very same lights – so that they could refer to them for their work.