KEYBOARD by Spa-Hakuhodo Bangkok for KITO

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KEYBOARD

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Thailand
Agency Spa-Hakuhodo Bangkok
Art Director Nipon Siripochanakul
Copywriter Mr. Wichit Jiamsirikarn, Mr. Suvit Jaturiyasajagul
Released January 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: KITO
Product/Service: KITO KEYBOARD
Agency: SPA-HAKUHODO
Date of First Appearance: Jan 14 2010 12:00AM
Entrant Company: SPA-HAKUHODO, Bangkok, THAILAND
Executive Creative Director: Suvit Jaturiyasajagul (Spa - Hakuhodo)
Executive Creative Director: Wichit Jiamsirikarn (Spa - Hakuhodo)
Graphic Designer: Nipon Siripochanakul (Spa - Hakuhodo)
Art Director: Suvit Jaturiyasajagul (Spa - Hakuhodo)
Art Director: Wichit Jiamsirikarn (Spa - Hakuhodo)
Account Director: Kulvara Saisomboon (Spa - Hakuhodo)
Copywriter: Wichit Jiamsirikarn (Spa - Hakuhodo)
Copywriter: Suvit Jaturiyasajagul (Spa - Hakuhodo)
English Backtranslator Copywriter: Sairoong Mahapaurya (Spa - Hakuhodo)
English Backtranslator Copywriter: Siripan Saengchan (Spa - Hakuhodo)
Art Director: Nipon Siripochanakul (Spa - Hakuhodo)
Media placement: Direct Mailing - Teen Magazines, Newspapers, TV Programs, Radio Programs - 15 Dec. 2009

Describe the challenges and key objectives
CHALLEGES : Normally, the invitees are not so interested in sandal press conference since it's not premium, glamour product. All the sandals brand would send out common invitation card, hold an ordinary conference, not so exciting thing to attend. So the invitees always shown up only just a few. OBJECTIVE: - Hold a success press conference. - Create a trigger that makes the invitees want to know more and come to see for themselves what our new model is about and how it looks like.

Describe the brief from the client
BRIEF: To design invitation card for press to attend 'Kito Sandals' Press conference for the model callt Kito Keyboard

Describe how you arrived at the final design
Normally, any invitation cards from sandal company is designed into 2 dimentions letter form. And since the design and the name of our model is so clearly inspired by Keyboard; why didn't we design the card into 3 dimentions immitating the form of Keyboared Box normally seen in IT shops. Teasing the target ( press ) by sending them a real wireless keyboard with attached top part of the sandal. And let them imagine how will the real sandal of this model look like, which they can get the real one in the Press Conference Day.

Give some indication of how successful the outcome was in the market
The Press attended the conference more than expected. Normally just only around 20 publishers but this time more than 50 publishers shown up. What makes this invitation card working highly effective and more than unexpected is that many of them never show up or even shown interest in sandal press conference before. Client has gained many new business prospects and interests by this Press Conference.