Kms Team Design & Branding BUILDING BRANDS CHRISTMAS GREETING by Kms Team

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BUILDING BRANDS CHRISTMAS GREETING

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency Kms Team
Designer Chris Goennawein
Released December 2010

Credits & Description

Category: Self Promotion
Advertiser: KMS TEAM
Product/Service: DESIGN AGENCY
Agency: KMS TEAM
Date of First Appearance: Dec 17 2010
Entrant Company: KMS TEAM, Munich, GERMANY
Managing Partner/Creation: Michael Keller (KMS TEAM)
Team Manager Interactive: Bruno Marek (KMS TEAM)
Motion Design Expert: Cecil V. Rustemeyer (KMS TEAM)
Motion Designer: Gabriel Weiss (KMS TEAM)
Designer: Chris Goennawein (KMS TEAM)
Production: Christina Baur (KMS TEAM)
Project Manager: Angelika Kresiment (KMS TEAM)
Media placement: Direct Mailing - 350 Mailings Distributed to Clients And Corporation Partners - 17. December 2010

Describe the brief from the client
The task was to develop a Christmas greeting for clients and partners on behalf of KMS TEAM, a company for brand strategy, brand design and brand communication.

Describe the challenges and key objectives
The Christmas gift had to meet the following requirements: establish a personal connection, take up the topics of “brand” and “Christmas”, and invite the recipient to become active.

Describe how you arrived at the final design
As a Christmas greeting, the brand agency KMS TEAM sent its clients and partners a personalized LEGO set: a conference room with the logo of the respective recipient as an image projection. Under the title, “Building brands”, the accompanying card established the connection to KMS TEAM’s core expertise. Thus a classic gift (LEGO for Christmas) became a delightful means of communication.

Give some indication of how successful the outcome was in the market
Many recipients of the present personally thanked the sender and had very positive things to say about the Christmas greeting.