Kulturpojekte: TRANSMEDIALE.11 by RUDDIGKEIT for Kulturpojekte

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Kulturpojekte: TRANSMEDIALE.11

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Industry Culture, Leisure & Sport, Shows, Events & Festivals
Media Design & Branding
Market Germany
Agency RUDDIGKEIT
Director Emilia Forstreuter, Marcel Weber, Michael Fragstein
Creative Director Raban Ruddigkeit
Designer Kristina Brasseler, Dirk Heider, Gianna Pfeifer
Released June 2011

Awards

ADC*E 2011
Design Winners Corporate Identity/Corporate Design/Branding Gold

Credits & Description

Type of Entry: Brand & Identity Experience
Category: Consumer Services
Advertiser/Client: KULTURPOJEKTE BERLIN
Product/Service: FESTIVAL FOR MEDIA AND ARTS
Entrant Company: RUDDIGKEIT Berlin, GERMANY
Design/Advertising Agency: RUDDIGKEIT Berlin, GERMANY
Creative Director: Raban Ruddigkeit (® ruddigkeit)
Designer: Dirk Heider (® ruddigkeit)
Designer: Kristina Brasseler (® ruddigkeit)
Designer: Gianna Pfeifer (® ruddigkeit)
Client: Filippo Gianetta (transmediale)
Client: Stephane Kovats (transmediale)
Director: Michael Fragstein (Büro Achter April)
Director: Emilia Forstreuter (Emilia Forstreuter)
Director: Marcel Weber (MFO)
Media Officer: Christian Vogel (WALL AG)
Media Officer: Marc Bieling (WALL AG)
Brief Explanation:
The campaign for transmediale is inspired by the simplicity of one line and one dot, as in the 1 and the 0 - the basic pattern of the binary system - and DNA, thus a code connecting man and machine and allowing for infinite words and images.
Describe the brief from the client:
The art and media festival transmediale.11 has the name »response:ability«, which is about the relationship between people and the internet.
Description of how you arrived at the final design:
We searched for a idea that is simple and - maybe - cheap enough, but that was also flexible for different options.
Indication of how successful the outcome was in the market:
The festival was the best festival ever, and the merchandise was sold out.