Kulturpojekte: TRANSMEDIALE.11 by RUDDIGKEIT for Kulturpojekte

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Kulturpojekte: TRANSMEDIALE.11

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Industry Culture, Leisure & Sport, Shows, Events & Festivals
Media Design & Branding
Market Germany
Agency RUDDIGKEIT
Director Emilia Forstreuter, Marcel Weber, Michael Fragstein
Creative Director Raban Ruddigkeit
Designer Kristina Brasseler, Dirk Heider, Gianna Pfeifer
Released June 2011

Awards

Cannes Lions 2011
Design Lions Consumer Services Silver

Credits & Description

Type of Entry: Brand & Identity Experience
Category: Consumer Services
Advertiser/Client: KULTURPOJEKTE BERLIN
Product/Service: FESTIVAL FOR MEDIA AND ARTS
Entrant Company: RUDDIGKEIT Berlin, GERMANY
Design/Advertising Agency: RUDDIGKEIT Berlin, GERMANY
Creative Director: Raban Ruddigkeit (® ruddigkeit)
Designer: Dirk Heider (® ruddigkeit)
Designer: Kristina Brasseler (® ruddigkeit)
Designer: Gianna Pfeifer (® ruddigkeit)
Client: Filippo Gianetta (transmediale)
Client: Stephane Kovats (transmediale)
Director: Michael Fragstein (Büro Achter April)
Director: Emilia Forstreuter (Emilia Forstreuter)
Director: Marcel Weber (MFO)
Media Officer: Christian Vogel (WALL AG)
Media Officer: Marc Bieling (WALL AG)
Brief Explanation:
The campaign for transmediale is inspired by the simplicity of one line and one dot, as in the 1 and the 0 - the basic pattern of the binary system - and DNA, thus a code connecting man and machine and allowing for infinite words and images.
Describe the brief from the client:
The art and media festival transmediale.11 has the name »response:ability«, which is about the relationship between people and the internet.
Description of how you arrived at the final design:
We searched for a idea that is simple and - maybe - cheap enough, but that was also flexible for different options.
Indication of how successful the outcome was in the market:
The festival was the best festival ever, and the merchandise was sold out.