Kungyokudo Design & Branding Rebranding Of Kungyokudo, 8 by Good Design Company

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Rebranding Of Kungyokudo, 8

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Industry Department Stores & Shopping Malls
Media Design & Branding
Market Japan
Agency Good Design Company
Creative Director Manabu Mizuno
Designer Manabu Mizuno
Released November 2016


LIA Awards 2017
Package Design Art Direction Product Line Silver Winner

Credits & Description

Entrant: Good Design Company, Tokyo
Brand: Kungyokudo
Corporate Name of Client: Ouno-Kungyokudo Co., Ltd.
Creative Director: Manabu Mizuno
Art Director: Manabu Mizuno
Design Company: good design company, Tokyo
Design Director: Manabu Mizuno
Since 1594, Kungyokudo has been guarding 420 years of history and tradition. The brand has continued to create its own style of incense, which has been used in both ceremonial and everyday occasions. The recipe, which has been handed down through generations, includes names of various ingredients including aged aromatic trees to plants used in Chinese herbal medicine. Kungyokudo presents new ideas of using incense within our modern lives, while also staying true to its own tradition of blending.
For the packaging of the incense, candles and long matches, we chose modern and elegant package designs exhibiting the innovative side of Kungyokudo. The colors for the incense are inspired by the seasons, while its texture recreates washi paper. The candles feature graduated colors that fade upwards like wafting aromas. Long matches and other modern wares from Kungyokudo go beyond traditional ‘Japanese style’ and have helped them establish a reputation both within Japan and overseas.