Kunsthallen Nikolaj Design & Branding NIKOLAJ KUNSTHAL by Scandinavian Designlab


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Industry Museums & Libraries
Media Design & Branding
Market Denmark
Agency Scandinavian Designlab
Copywriter Chresta Murmann
Designer Robert Daniel Nagy, Per Madsen
Released March 2011

Credits & Description

Category: Logo Design
Creative Director: Per Madsen (Scandinavian Designlab)
Designer: Per Madsen (Scandinavian Designlab)
Designer: Robert Daniel Nagy (Scandinavian Designlab)
Graphic Finalizer: Christian Brænder (Scandinavian Designlab)
Graphic Finalizer: Lars Preiland (Scandinavian Designlab)
Project Manager: Christina Orth (Scandinavian Designlab)
Copywriter: Chresta Murmann (Scandinavian Designlab)
Strategist: Anne-Mette Højland (Scandinavian Designlab)
Media placement: Identity - Nikolaj Kunsthal - March 1st, 2011

Describe the brief from the client
Nikolaj Kunsthal (Nikolaj Contemporary Art Center) is an art center in inner Copenhagen, located in a former church from the 12th century.

The task was to create an identity, which expresses the mission of the art center, while at the same time benefitting from the unique location - the church building.

Describe the challenges and key objectives
The new identity also had to ensure that the disadvantage of the location (the fact that many people pass by every day, dismissing it as a church and do not come inside) was turned into an advantage.

Describe how you arrived at the final design
By personifying the art center - Nikolaj - letting it speak - "Let there be art", Nikolaj preaches its passion for art through 'Biblical' quotes.

By saying, "I'm not a church" - what you see isn’t necessarily what you get! ("Ceci n'est pas une pipe") - Nikolaj creates curiosity, turning the art center's only disadvantage into a blessing.

The stringent color-scheme ensures recognition, allowing posters and material for individual exhibitions to stand out, while expressing the art center's vision. Meaning that every new exhibit, no matter how different from the last, becomes a part of, and strengthens Nikolaj's holistic identity.

Give some indication of how successful the outcome was in the market
Naturally there are many things that factor into these numbers, but the facts are clear - the art center had an increase in visitors, from 31,151 visits in 2010 to 38,859 in 2011, and we are proud to have done our part in making that happen.