NEW ART SCHOOL OPENING by Company 3, Dentsu Kansai for KYOTO UNIVERSITY OF ART AND DESIGN

NEW ART SCHOOL OPENING

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Industry Colleges, Universities & Education Centers
Media Design & Branding
Market Japan
Agency Company 3
Agency Dentsu Kansai
Art Director Masaki Fukumori
Copywriter Masahide Norikuni
Designer Hiroshi Wakita
Photographer Keisuke Nishitani
Released January 2010

Credits & Description

Category: Posters
Advertiser: KYOTO UNIVERSITY OF ART AND DESIGN
Product/Service: ART SCHOOL
Agency: 3 & Co.
Agency: DENTSU KANSAI
Date of First Appearance: Jan 6 2010 12:00AM
Entrant Company: KYOTO UNIVERSITY OF ART AND DESIGN, kyoto , JAPAN
Art Director: Masaki Fukumori (3 & Co.)
Copywriter: Masahide Norikuni (Kyoto University Of Art And Design)
Designer: Hiroshi Wakita (3 & Co.)
Photographer: Keisuke Nishitani (3 & Co.)
Executive Producer: Yutaka Tokuyama (Kyoto University Of Art And Design)
Media placement: Poster - Railway Stations Of Tokyo - 6 Jan 2010

Describe the challenges and key objectives
This poster advertises the opening of a new Art school in the outer garden of the Meiji Shrine at the Kyoto University of Art and Design. We tried to express a joint power between the Meiji Shrine and the Art school of Kyoto.

Describe the brief from the client
This poster was made by courtesy of the Meiji Shrine.

Describe how you arrived at the final design
We needed an image of perfect reality.

Give some indication of how successful the outcome was in the market
The news, that a new Art school is opening at the Meiji Shrine in Kyoto, was accepted with surprise in Tokyo.