THE REAL-TIME ART CATALOGUE by The Partners for JERWOOD

Adsarchive » Design & Branding » JERWOOD » THE REAL-TIME ART CATALOGUE

THE REAL-TIME ART CATALOGUE

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Nick Eagleton
Designer Emily Picot
Released July 2009

Credits & Description

Category: Publications
Advertiser: JERWOOD
Product/Service: LABORATORY EXHIBITION
Agency: THE PARTNERS
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Creative Director: Nick Eagleton (The Partners)
Design Director: James Cunnane (The Partners)
Designer: Emily Picot (The Partners)
Placement: Sam Foster (The Partners)
Website development: Michael Allanson
Website development: Pete Goodman
Media placement: Catalogue - Jerwood Space - July 2009

Describe the challenges and key objectives
The objective was to document a groundbreaking art show in a way that would perfectly capture the experimental nature of the exhibition. The challenge was to document everything and do it in real time for everyone to see.

Describe the brief from the client
Create a catalogue for ‘Laboratory’, an experimental exhibition that put the process of making art under the microscope.

Describe how you arrived at the final design
The artists’ every move was documented in real-time on a specially programmed blog which also automatically drew in related content from external sites like Twitter and flickr. Every day, all the new posts were printed and added to the catalogues which were on display in the gallery, so you could see them growing as the show grew, in real-time.

Give some indication of how successful the outcome was in the market
By common consent, the online documentation of the Laboratory exhibition was the most successful aspect of the entire exhibition. Everyone involved in the creation of the show, from the artistst to the resident writer and photographer to the curators and designers, were contributing to the blog throughout the 20 days of the show. A quote from AN magazine: ‘Structuring online content in this manner and using it in real-time to format, template and produce an exhibition catalogue was a great achievement’