Lacoste Design & Branding SNEAKERS by Campaigns & Grey


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Industry Shoes
Media Design & Branding
Market Philippines
Agency Campaigns & Grey
Art Director Tasha Bautista
Print Production Manager Emil Cruz
Released March 2011

Credits & Description

Category: Posters
Date of First Appearance: Mar 5 2011
Entrant Company: CAMPAIGNS & GREY, Makati City, THE PHILIPPINES
Chief Creative Officer: Ompong Remigio (Campaigns & Grey)
Art Director: Tasha Bautista (Campaigns & Grey)
Associate Art Director: Bunny Vivero (Campaigns & Grey)
Account Manager: Tol Navarette/Eric Capongcol (Campaigns & Grey)
Graphic Artist: Abegail Guinto (Campaigns & Grey)
Print Production Manager: Emil Cruz (Campaigns & Grey)
Media placement: Poster - Lacoste Outlets - Mar 5 / 11 until supplies last

Describe the brief from the client
For the launch of Spring/Summer Collection, Lacoste wanted a new way to present the products. The objective is to create interest in the brand and the new collection via an unconventional set of in-store posters.

Describe the challenges and key objectives
Client tasked Agency to develop materials that are eye-catching but consistent with the previously established brand look - simple, clean and product-as-hero.

Describe how you arrived at the final design
The poster design is a play on the crocodile logo wherein the croc's bite simulates the shoe style's hold and fit.

Give some indication of how successful the outcome was in the market
Upon reviewing the records, Client has reported a 9.4% increase in sales from the day the material was implemented at the stores versus the same dates of last year (Mar. 5-23, 2010 versus Mar. 5-23, 2011).