LAID RECORDS by Kolle Rebbe Hamburg, Korefe for LAID RECORDS C/O SMALLVILLE RECORDS

LAID RECORDS

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Agency Korefe
Copywriter David Lieske
Released March 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: LAID RECORDS C/O SMALLVILLE RECORDS
Product/Service: LAID RECORDS
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Mar 2 2009 12:00AM
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Executive Creative Direction: Stefan Kolle (Kolle Rebbe)
Creative Direction: Katrin Oeding (Kolle Rebbe/Korefe)
Art Direction: Christian Doering (Kolle Rebbe/Korefe)
Copywriter: David Lieske
Final Artwork/Distribution: (Kompakt Cologne)
Media placement: Laid Recordcover - Distribution National And International Via Kompakt Cologne - Since March 2009

Describe the challenges and key objectives
Find a name and develop a logo and cover sleeve concept for a new sub-label of Hamburg-based Dial Records. Reflect the individuality of the label: it only releases on 12’’ vinyl and is on the lookout for new sound pearls. The concept should emphasise the creativity of the label and not the house genre, as this normally leads to generic design.

Describe the brief from the client
Find a name for the sub-label, with a distinct recognition factor for the mother label Dial. The design should be compatible with the 12’’ vinyl format. On an emotional level, it should set itself apart from normal designs for house music records and CDs.

Describe how you arrived at the final design
Laid Records. The new name emphasises the new sub-label’s own agenda and also builds a connection to Dial Records (Dial backwards = Laid). The logo consists of playful lettering, almost calligraphic and hand made in its design. It is a clear departure from the design rules of the house genre – reflecting both the quality of Laid productions and the selection of artists on the label roster. The logo is also an essential element of the cover design. Depending on how the record is inserted into the cover it changes appearance. Which also expresses what makes LAID special: 1. No two LAID releases are alike. 2. DJs themselves always create new sounds and atmospheres with the help of vinyl records.

Give some indication of how successful the outcome was in the market
The new label released four new records, each pressed 800 times. All 4 releases had to repressed shortly afterwards.