Land Rover Design & Branding IN THE WILD by Y&R Dubai

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Industry Cars, SUV & Four Wheel Drive
Media Design & Branding
Market United Arab Emirates
Agency Y&R Dubai
Illustrator Kristy Ligones
Released February 2012

Credits & Description

Category: Posters
Advertiser: LAND ROVER
Product/Service: DEFENDER
Agency: Y&R DUBAI
Chief Creative Officer/Creative Director/Copywriter/Designer: Shahir Zag (Y&R Dubai)
Creative Director/Art Director/Designer: Husen Baba (Y&R Dubai)
Illustrator: Kristy Ligones (Y&R Dubai)
Account Director: Sarah Locke (Y&R Dubai)
Marketing Manager: Jean Atik (Land Rover)
Account Manager: Pierre Farra (Y&R Dubai)
Agency Producer: Amin Soltani (Y&R Dubai)
Media placement: Posters - Land Rover Dealer Showrooms - 01 February 2012

Describe the brief from the client
To promote and instil the classic adventurous spirit of Land Rover in the next generation of prospective owners. And to promote the serious off-roading capabilities of the new Defender to a younger audience.

Describe the challenges and key objectives
The challenge was to approach the communication in a fresh and relevant way. The objective was to create a distinction for Defender in comparison to other 4WD vehicles.

Describe how you arrived at the final design
The challenge was to approach the communication in a fresh and relevant way. And to maintain the high standards of Land Rover's brand communication and continuously strengthen Land Rover's position as the leading luxurious 4WD vehicle brand.

Give some indication of how successful the outcome was in the market
We registered 80 new enquiries about Defender within the first week of the campaign and Land Rover now has a waiting list for test driving Defender.