Land Rover Design & Branding LAND ROVER ADVERTISING 1948-2012 by Y&R London

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Industry Cars, SUV & Four Wheel Drive
Media Design & Branding
Market United Kingdom
Agency Y&R London
Executive Creative Director Brian Fraser
Designer Lee Aldridge
Producer Dave Weygang
Released March 2012

Credits & Description

Category: Books
Advertiser: LAND ROVER
Product/Service: LAND ROVER
Agency: RKCR/Y&R
Executive Creative Director: Brian Fraser (Rkcr/Y/R)
Designer: Lee Aldridge (Rkcr/Y/R)
Producer: Dave Weygang (Rkcr/Y/R)
Business Director: Nick Elliott (Rkcr/Y/R)
Account Manager: Sarah Paton (Rkcr/Y/R)
Media placement: Hardback Book - Distribution To The Land Rover Board - 22 March 2012

Describe the brief from the client
To inspire the Land Rover Agencies Globally and to celebrate six decades of advertising.

Describe the challenges and key objectives
The aim of the style and design of the book has been to emulate the historical wit and charm evident in the advertising.

Describe how you arrived at the final design
From the more obvious relief “tread-plates” (photographed from a Defender’s bonnet), to the pages starting off old and faded and getting lighter as it becomes more current, we have hopefully produced a book that celebrates the rich heritage of Land Rover’s advertising.

Give some indication of how successful the outcome was in the market
This was not a results driven piece of work but created to inspire the Land Rover Agencies Globally and to celebrate six decades of advertising, this resulted in excellent feedback received from the local Agencies.