LANDOR ASSOCIATES Design & Branding BEER & INK by Landor Sydney


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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Australia
Agency Landor Sydney
Executive Creative Director Mike Staniford
Creative Director Nichola Dearn
Designer Katie Richardson
Released March 2012

Credits & Description

Category: Self Promotion
Executive Creative Director: Mike Staniford (Landor Associates)
Creative Director: Nichola Dearn (Landor Associates)
Design Director: Ben Chandler (Landor Associates)
Senior Designer: Matt Morgan (Landor Associates)
Designer: Katie Richardson (Landor Associates)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
: Matthew Morgan (Landor)
Media placement: Self Promotion - Distributed to Clients and drunk by staff - 30 March 2012

Describe the brief from the client
Self promotion

Describe the challenges and key objectives
We wanted to create something unique that showed part of our personality that some clients don't get the opportunity to see.

Describe how you arrived at the final design
We discovered a microbrewery that is open to the public, allowing anyone to create his or her own beer at an exceptionally high quality. That gave us an idea. Our own beer, our own brand. We then teamed up with a bespoke letterpress operator who was willing to produce our labels, and BEER&INK was born. The idea is we will seasonally brew our own beer and rotate the labels to reflect our ethos of creative intelligence. The beer labels become the carrier and expression of our creative intelligence, to share with deserving and discerning clients (and sneak a couple of cheeky ones for ourselves).

Give some indication of how successful the outcome was in the market
Everyone got drunk.