LANDOR ASSOCIATES Design & Branding CHRISTMAS GREETING CARD by Landor London

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CHRISTMAS GREETING CARD

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency Landor London
Creative Director Dan Howarth
Released December 2011

Credits & Description

Category: Public Spaces
Advertiser: LANDOR ASSOCIATES
Product/Service: LANDOR ASSOCIATES
Agency: LANDOR ASSOCIATES
Senior Designer: Mark Wood (Landor Associates)
Design Director: Matt Comboy (Landor Associates)
Creative Director: Dan Howarth (Landor Associates)
Animation Director: Mark Taplin (Landor Associates)
Media placement: Movie - Email Communications, Web Presence On Youtube - 14 December 2011

Describe the brief from the client
To create the Agency’s 2011 Christmas card, to be sent to our clients, friends and peers.

Describe the challenges and key objectives
2011 was a big year for the Agency. We moved from our old Farringdon studio to new offices at More London Riverside, so for our first Christmas in our new home, we wanted to send a special Christmas card.

Describe how you arrived at the final design
We thought we’d create a giant Christmas tree, with a bit of coordinated blind pulling - 448 blinds, set over 8 floors, on one cold Christmas evening. It all made the point that appreciating our new home only makes us think of those without one.

Give some indication of how successful the outcome was in the market
“Loved, loved, loved your window display! So simple, so inspired, so festive. I very much want to find a way for every one of our offices around the world, to use the exterior of their space to say something about the Agency, who we are, what we are and how we think. You have done it. Awesome!”. This quote was from Mary Zalla (Agency CEO). The video has been viewed over 3,500 times on YouTube.