LANDOR ASSOCIATES Design & Branding DOCKSIDE BREWERY by Landor New York

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DOCKSIDE BREWERY

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Landor New York
Director Barry Kahny
Executive Creative Director Richard Westendorf
Released March 2011

Credits & Description

Category: Self Promotion
Advertiser: LANDOR ASSOCIATES
Product/Service: LANDOR ASSOCIATES
Agency: LANDOR ASSOCIATES
Senior Designer: Aaron Burghard (Landor)
Facilities Assistant: Travis Gortemiller (Landor)
Senior Technical Designer: Ed Sarge (Landor)
Senior Designer: Greg Althoff (Landor)
Director: Barry Kahny (Landor)
Associate Design Director: Jay Hoffman (Landor)
Executive Creative Director: Richard Westendorf (Landor)
: Jon Kline
Media placement: Cans/Bottles - Distributed By Our Design Firm - March 2011

Describe the brief from the client
As a branding and design firm, we're constantly challenging ourselves to push boundaries and to find inspiration so that we can better the work we do everyday. Everyone knows beer brews creativity. Therefore, we challenged ourselves to take a passion for good beer and start brewing on the loading dock of our building.

Describe the challenges and key objectives
Objective: Brew great beer.
Our branding firm saw it as a great opportunity to celebrate a new way of thinking across the company and push how far an idea could grow within our own walls.

Describe how you arrived at the final design
We started brewing, branding and packaging our own beer. It indulges everything we love about our creative process: the craft, the passion, the artisanry. Getting back to our hand-making roots reminded us how the grain of an idea can blossom into something truly special.

Give some indication of how successful the outcome was in the market
It’s given us the freedom to create our own brand which we share with our co-workers and clients every chance we get. We're even winning major award competitions and we’re now known as more than just a design firm. The beer has won us numerous awards, so our city gets glasses full of multi-award winning craft beer.