INSPIRED BY ANNE by Landor New York for LANDOR ASSOCIATES

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INSPIRED BY ANNE

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Industry Shows, Events & Festivals, Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Landor New York
Executive Creative Director Steve Mcgowan
Designer Jenna Prenger
Released June 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: LANDOR ASSOCIATES
Product/Service: DESIGN AGENCY
Agency: LANDOR ASSOCIATES
Date of First Appearance: Jun 20 2010
Entrant Company: LANDOR ASSOCIATES, Cincinnati, USA
Managing Director: Mary Zalla (Landor Associates)
Executive Creative Director: Steve McGowan (Landor Associates)
Senior Designer: Lesley Amann (Landor Associates)
Associate Director Print/Resource Services: Eileen Pieczonka (Landor Associates)
Design Director: Dan Reynolds (Landor Associates)
Design Director: Scott Dannenfelser (Landor Associates)
Designer: Jenna Prenger (Landor Associates)
Client Manager: Mara McCormick (Landor Associates)
Executive Assistant: Deborah DeZarn (Landor Associates)
Chief Financial Officer: Tim Bihl (Landor Associates)
Media placement: Temporary Exhibition - Landor Cincinnati - June 20, 2010

Describe the brief from the client
We believe creativity is the engine of our success and inspiration is the fuel. We are therefore not passive recipients of inspiration, but active seekers of it. We are constantly looking for ways to inspire ourselves and our clients. We knew one of our greatest physical assets, our large retail windows, could play a key role and we have long wanted to activate them in an engaging way. Then we learned about Anne Wainscott, a talented fashion illustrator who worked for decades for Shillitos, the iconic Cincinnati retailer, in the same building our firm is located in today.

Describe the challenges and key objectives
We asked ourselves, what if? And why not? What if we brought Anne and her work home, to the very place in which she created so much of it? Why not create an art exhibit that would give us the opportunity to celebrate a local We asked ourselves, What if? And why not? What if we brought Anne and her work home, to the very place in which she created so much of it? Why not create an art exhibit that would give us the opportunity to celebrate a local talent and have a fabulous event? First and foremost, our challenge was to inspire our employees. We also wanted to activate our ambitious window strategy in a way that would showcase our innovative capabilities, engage our clients and energize the local community.

Describe how you arrived at the final design
Inspired by Anne: An art exhibition and fashion installation inspired by Wainscott’s work. All of our disciplines were involved in designing the exhibit and planning the opening show. Our brand teams completely transformed our storefront windows with displays that were inspired by Anne, but through the lens of their brand. With Anne’s work, our work, approximately 500-600 guests, an opera singer and 3 freeze models each with five costume changes; the opening event was a huge success.

Give some indication of how successful the outcome was in the market
Hundreds of people, including the Mayor of Cincinnati, visited the exhibit before it closed in July. In 2011, the “Inspired by Anne” show will move on and live as an installation at the Cincinnati Museum Center, which welcomes a million visitors a year. Our event has been and continues to be covered on local TV, radio, and magazines. We’ve strengthened our relationships with clients who are thrilled to see their brands represented in such novel, creative and compelling ways. And most importantly, we inspired each other and made each other proud.