Latinstock Design & Branding STORIES by DDB Sao Paulo

STORIES

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Industry Photo Development, Website
Media Design & Branding
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato
Creative Director Gustavo Victorino
Art Director Mozar Gudin
Copywriter Tomás Correa
Released September 2011

Credits & Description

Category: Posters
Advertiser: LATINSTOCK
Product/Service: IMAGE BANK
Agency: DDB BRASIL
Chief Creative Officer: Sergio Valente (Ddb Brasil)
Executive Creative Director: Marco Versolato (Ddb Brasil)
Creative Director: Gustavo Victorino (Ddb Brasil)
Copywriter: Tomas Correa (Ddb Brasil)
Art Director: Mozar Gudin (Ddb Brasil)
Photography: Latinstock (Latinstock)
Media placement: Indoor - Agencies - 13/02/2012
Describe the brief from the client
Our client wanted to be more present in its consumers’ lives and show them that Latinstock not only had a large image bank but top quality as well.
Describe the challenges and key objectives
Due to digitalization, the old catalogues ended up being thrown away and the brand/consumer relationship started happening only when they entered the company’s URL on the internet.
We needed to come up with a way to have a relationship with the consumer outside the internet. We needed a way to influence their decision when choosing an image bank and entering the company’s URL in the browser.
Always showing one of Latinstok’s strongest points: the quality of its pictures.
Describe how you arrived at the final design
We created a poster collection where pictures in the image bank take the place of words and simulate texts that tell classic stories. In the posters and books the pictures tell the story the same way they tell a newsreport or a print ad.
Give some indication of how successful the outcome was in the market
The website hits went up 50% in the month of the campaign and we had a 20% increase in the picture orders.