POSTERS FOR THE AUSTRALIAN GRAPHIC DESIGN ASSOCIATION by Landor Sydney for Australian Graphic Design Association

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POSTERS FOR THE AUSTRALIAN GRAPHIC DESIGN ASSOCIATION

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Industry Colleges, Universities & Education Centers
Media Design & Branding
Market Australia
Agency Landor Sydney
Executive Creative Director Mike Staniford
Creative Director Nichola Dearn, Jason Little Re
Designer Pan Yamboonruang, Jefton Sungkar, Sandra Kelso, Chenying Hao, Malin Holstrom
Released March 2009

Credits & Description

Category: Posters
Advertiser: AUSTRALIAN GRAPHIC DESIGN ASSOCIATION
Product/Service: LECTURE SERIES
Agency: LANDOR ASSOCIATES
Date of First Appearance: Mar 2 2009 12:00AM
Entrant Company: LANDOR ASSOCIATES, Sydney, AUSTRALIA
Executive Creative Director: Mike Staniford (Landor Associates Sydney)
Creative Director: Jason Little (Landor Associates Sydney)
Creative Director: Nichola Dearn (Landor Associates Sydney)
Senior Designer: Sam Pemberton (Landor Associates Sydney)
Senior Designer: Ivana Martinovic (Landor Associates Sydney)
Designer: Jefton Sungkar (Landor Associates Sydney)
Designer: Sandra Kelso (Landor Associates Sydney)
Designer: Pan Yamboonruang (Landor Associates Sydney)
Designer: Chenying Hao (Landor Associates Sydney)
Designer: Malin Holstrom (Landor Associates Sydney)
Media placement: Eskimo / Designer Dinner Poster - AGDA Mailing List - 2 March 2009
Media placement: Carby Tuckwell / Lecture Poster - AGDA Mailing List - 20 March 2009
Media placement: Nick Morgan / Designer Dinner Poster - AGDA Mailing List - 5 August 2009
Media placement: Future Flights / Design Lecture Poster - ADGA Mailing List - 15 September 2009
Media placement: Ken Cato / Design Lecture Poster - AGDA Mailing List - 10 October 2009
Media placement: Geometry Of Type / Design Lecture - AGDA Mailing List - 11 November 2009
Media placement: 2009 Mentorship Scheme Poster - AGDA Mailing List - 1 March 2009

Describe the challenges and key objectives
Every year, AGDA hosts a series of Designer Dinners held in the private dining rooms of some of Sydney’s best restaurants. They provide a unique opportunity to enjoy the company of prominent industry creatives, whilst enjoying some wonderful food and wine.

Describe the brief from the client
The Australian Graphic Design Association (AGDA) is the central body for professional graphic designers in Australia, which works on increasing awareness and importance of graphic design in business, education and culture, through a programme of awards, exhibitions, seminars and activities for members.

Describe how you arrived at the final design
The suite of posters were designed to create awareness, inspire and engage AGDA members to attend the events. The overarching theme was a simplistic visual approach, made interesting and engaging through the use of lateral, witty ideas that gave depth and meaning to a restrained aesthetic.

Give some indication of how successful the outcome was in the market
No results to date