LEGO Design & Branding LEGO IMAGINE by Jung Von Matt Germany

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Industry Toys
Media Design & Branding
Market Germany
Agency Jung Von Matt Germany
Creative Director Karsten Ruddigkeit
Art Director Reza Ramezani
Copywriter Johannes Milhoffer, Corinna Ernst
Designer Daniel Zier, Julian Lebel
Released March 2012

Credits & Description

Category: Promotional Item Design
Advertiser: LEGO
Product/Service: LEGO
Agency: JUNG von MATT
Chief Creative Officer: Deneke von Weltzien (Jung von Matt)
Creative Director: Karsten Ruddigkeit (Jung von Matt)
Copywriter: Johannes Milhoffer (Jung von Matt)
Copywriter: Corinna Ernst (Jung von Matt)
Art Director: Reza Ramezani (Jung von Matt)
Account Manager: Marc Olaf-Duncker (Jung von Matt)
Designer: Julian Lebel (Jung von Matt)
Designer: Daniel Zier (Jung von Matt)
Media placement: Book - Lego Stores - 15.03.2012

Describe the brief from the client
The task was to create a catalogue or brochure, which picked up on the success of the Lego print campaign. The campaign aimed at inspiring parents for Lego by sparking their imagination.

Describe the challenges and key objectives
To stage our simplistic Lego brick characters in a small-scaled print format. Flipping through the book should be both fun and inspiring.

Describe how you arrived at the final design
With respect to the simplicity of the idea, we made a pop-book, which resembles a single Lego brick. When you open the book, the brick characters come to life – just by flipping the pages and using your imagination.

Give some indication of how successful the outcome was in the market
The book, which was displayed in Lego stores, was very popular among the targeted audience: parents and young adults.