Leica Design & Branding HANDMADE by F/Nazca Saatchi & Saatchi Sao Paulo

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Industry Photo & Video Cameras, Accessories
Media Design & Branding
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Pedro Prado, Eduardo Lima, Carlos Di Celio
Released December 2011

Credits & Description

Category: Posters
Advertiser: LEICA
Product/Service: LEICA
Creative Director: Fabio Fernandes (F/Nazca Saatchi & Saatchi)
Creative Director: Eduardo Lima (F/Nazca Saatchi & Saatchi)
Head Of Art: João Linneu (F/Nazca Saatchi & Saatchi)
Art Director/Copywritter: André Fukumoto (F/Nazca Saatchi & Saatchi)
Account Team: Melanie Zmetek (F/Nazca Saatchi & Saatchi)
Advertiser's Supervisor: Luiz Marinho (Leica)
Media placement: Poster - Leica Store - 20 december 2011

Describe the brief from the client
Leica is a symbol of history and tradition in the photography universe. Its acclaimed unique style has accompanied demanding photographers for decades.

The Leica-M series are made by hand and always in limited quantities.
They all present special engraving and materials, and are highly attractive for collectors. They are unique tools used by professional and amateur photographers.

Describe the challenges and key objectives
Show Leica-M’s unique and hand-crafted characteristics.
Piece: poster

Describe how you arrived at the final design
Since they are made by hand, one at a time, the conclusion was that no Leica-M is like any other. They are unique. And there is nothing more unique than a digital printing. Hands that make unique cameras for photographers who search for unique photographs. Plus a harmonious design to show the care in the making of the camera.

Give some indication of how successful the outcome was in the market
The poster was very sought after for purchase for being exposed at the Leica store. The consumers identified with the handicraft concept of the brand, also, because people who appreciate art already form this public, be it photography or the design of a poster.