Lemonaid: 2010'S FAIREST ANNUAL REPORT by Jung Von Matt/Alster Hamburg for Lemonaid

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Industry Non-alcoholic drinks
Media Design & Branding
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Wolf Heumann
Photographer Johann Cohrs, Stefanie Buetow
Released June 2011

Awards

Cannes Lions 2011
Design Lions Small Business - local or operating in a restricted area Bronze

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Small Business - local or operating in a restricted area.
Advertiser/Client: LEMONAID BEVERAGES
Product/Service: SOFT DRINK MANUFACTURER
Entrant Company: JUNG von MATT Hamburg, GERMANY
Design/Advertising Agency: JUNG von MATT Hamburg, GERMANY

Executive Creative Director: Wolf Heumann (Jung von Matt AG)
Creative Director/Copywriter: Peter Kirchhoff (Jung von Matt AG)
Copywriter/Idea: Christina Drescher (Jung von Matt AG)
Design/Idea: Katja Kirchner (Jung von Matt AG)
Photographer: Stefanie Buetow ()
Photographer: Johann Cohrs ()
Agency Producer: Christian Will (Jung von Matt AG)
Account Manager: Antje Lindenberg (Jung von Matt AG)
Art Direction/Idea: Annika Frey (Jung von Matt AG)

Brief Explanation:
To build momentum behind this philosophy by making readers aware of its power and importance.
Describe the brief from the client:
To communicate that LemonAid is the first soft drink manufacturer that doesn’t just follow fair trade and sustainable sourcing principles, but also pursues a policy of active social engagement.
Description of how you arrived at the final design:
An annual report that takes the concept of fairness to new extremes ­– on each and every page.
Indication of how successful the outcome was in the market:
The initial print run of 1,500 copies made an overwhelming case for a sustainable approach to business at the Internorga trade show.

The Design & Branding titled Lemonaid: 2010'S FAIREST ANNUAL REPORT was done by Jung Von Matt/Alster Hamburg advertising agency for product: Lemonaid (brand: Lemonaid) in Germany. It was released in Jun 2011.