2010'S FAIREST ANNUAL REPORT by Jung Von Matt/Alster Hamburg for Lemonaid

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2010'S FAIREST ANNUAL REPORT

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Industry Soft Drinks
Media Design & Branding
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Wolf Heumann
Copywriter Christina Drescher
Photographer Johann Cohrs, Stefanie Buetow
Released January 2011

Credits & Description

Category: Small Business - local or operating in a restricted area.
Advertiser: LEMONAID BEVERAGES
Product/Service: SOFT DRINK MANUFACTURER
Agency: JUNG von MATT
Date of First Appearance: Jan 3 2011
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Executive Creative Director: Wolf Heumann (Jung von Matt AG)
Creative Director/Copywriter: Peter Kirchhoff (Jung von Matt AG)
Copywriter: Christina Drescher (Jung von Matt AG)
Design: Katja Kirchner (Jung von Matt AG)
Photographer: Stefanie Buetow
Photographer: Johann Cohrs
Agency Producer: Christian Will (Jung von Matt AG)
Account Manager: Antje Lindenberg (Jung von Matt AG)
Art Direction: Annika Frey (Jung von Matt AG)
Media placement: Annual report - Internorga Trade Show - 15.03.2011

Describe the brief from the client
To communicate that LemonAid is the first soft drink manufacturer that doesn’t just follow fair trade and sustainable sourcing principles, but also pursues a policy of active social engagement.

Describe the challenges and key objectives
To build momentum behind this philosophy by making readers aware of its power and importance.

Describe how you arrived at the final design
An annual report that takes the concept of fairness to new extremes ­– on each and every page.

Give some indication of how successful the outcome was in the market
The initial print run of 1,500 copies made an overwhelming case for a sustainable approach to business at the Internorga trade show.