Leo Burnett: APPLE BOX by Leo Burnett Sydney for Leo Burnett

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Leo Burnett: APPLE BOX

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Australia
Agency Leo Burnett Sydney
Executive Creative Director Andy Dilallo
Art Director Jim Walsh
Copywriter Brad Grey
Producer James Rogers
Illustrator John-Henry Pajak
Released June 2011

Awards

Cannes Lions 2011
Design Lions Self Promotion Silver

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Self Promotion
Advertiser/Client: LEO BURNETT SYDNEY
Product/Service: LEO BURNETT SYDNEY
Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA
Design/Advertising Agency: LEO BURNETT SYDNEY, AUSTRALIA
Executive Creative Director: Andy DiLallo (Leo Burnett)
Art Director: Jim Walsh (Leo Burnett)
Copywriter: Brad Grey (Leo Burnett)
Producer: James Rogers (Leo Burnett)
Illustrator: John-Henry Pajak (Leo Burnett)
Artist/Modeller: Vlad Malkovich ()
Digital Producer: Ed Larossa (Leo Burnett)
Digital Developer: Kevin Brown (Leo Burnett)
Digital Developer: Will Parry (Leo Burnett)
Brief Explanation:
To communicate to potential clients what we do, what we are and how we do it is difficult considering the proof of this is in so many different media spaces and formats. We needed a way, to not only engage our audience but immerse them in everything we stand for and give them the full Leo Burnett experience.
Describe the brief from the client:
We’re very proud of our work, and we want to let people know about who we are, what we believe in, what we’ve done, and where we’re going. So we needed to design a communications piece to send to potential clients that embodied everything we are in a visually stunning, interesting and engaging way.
Description of how you arrived at the final design:
Inspired by Leo Burnett, who in the grip of a great depression, placed a bowl of apples in reception as an act of hospitality in a hungry world. We bought this kind of personal and selfless act to life through a blend of old world, hand made design and crafting with cutting edge technology that communicate the personal touch, and the belief’s in our unique brand of advertising, that tells the full story of Leo Burnett in a visual engaging and hands on way.
Indication of how successful the outcome was in the market:
We received overwhelmingly positive feedback from each CEO who received the AppleBox with personal calls made to our head of new business. Not only did they express their gratitude for sending them such a beautiful and unique piece, but our Leo i-Pad inside was extremely well received and enabled us to begin an open dialogue with the recipients about working with us in the future.