Leo Burnett Brasil Design & Branding CONVITE ANTITETÂNICA by Leo Burnett Tailor Made Sao Paulo

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Art Director Javier Talavera
Copywriter Rita Corradi
Released February 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: LEO BURNETT
Date of First Appearance: Feb 26 2010 12:00AM
Entrant Company: LEO BURNETT BRASIL, São Paulo, BRAZIL
Creative Vice President: Ruy Lindenberg (Leo Burnett Brasil)
Art Director: Javier Talavera (Leo Burnett Brasil)
Copywriter: Rita Corradi (Leo Burnett Brasil)
Art Buyer: Mauro Moura (Leo Burnett Brasil)
Media placement: Temporary exhibition - Leo Burnett Brasil - July 9th still having

Describe the challenges and key objectives
Create an invitation to the exhibit of sculptures made in iron by the Brazilian artist Rox Rezende.

Describe the brief from the client
In Leo Burnett Brasil regularly has some exhibits

Describe how you arrived at the final design
The invitation was made of the same material used by the artist in his work. The information on the exhibit were engraved on an oxidated piece of iron. Attached to it a dose of anti-tetanus vaccine.

Give some indication of how successful the outcome was in the market
An indication of how sucessful the outcome was in the market because it has a high number of visits to the exhibit