Leo Burnett Design & Branding BUSINESS CARD by Leo Burnett Sydney

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Australia
Agency Leo Burnett Sydney
Executive Creative Director Jay Benjamin, Andy Dilallo
Art Director Derek Anderson, Wawa Wang
Copywriter Leo Burnett Sydney Creative Department
Designer Derek Anderson
Photographer Simon Harsent
Released February 2010

Credits & Description

Category: Stationery
Advertiser: LEO BURNETT
Date of First Appearance: Mar 1 2010 12:00AM
Executive Creative Director: Andy Dilallo and Jay Benjamin (Leo Burnett)
Art Director: Derek Anderson and Wawa Wang (Leo Burnett)
Designer: Derek Anderson (Leo Burnett)
Copywriter: Leo Burnett Sydney Creative Department (Leo Burnett)
Photographer: Simon Harsent (Leo Burnett)
Make-up Artist: Annabel Barton (Leo Burnett)
Wardrobe: Fior Lemke (Leo Burnett)
Print Producer: Josephine Hoskins (Leo Burnett)
Media placement: Business Cards - Australia - April 10

Describe the challenges and key objectives
The challenge was to make each business card unique to the individual, but unite them together with a common theme. We came up with the idea “Die for Ideas” as an umbrella theme to encompass the philosophy within the department.

Describe the brief from the client
The brief was to express each individual’s personality and the Creative department’s mantra within the person’s business card.

Describe how you arrived at the final design
The idea expresses the team’s vision to constantly fight mediocrity in pursuit for great ideas. And to demonstrate the camaraderie within the department, we created the mercenary themed business cards.

Give some indication of how successful the outcome was in the market
Each “Die for Ideas” business card has it’s own personality, but collectively, they represent the team’s unwavering passion for ideas. It not only celebrates each person in the department’s individuality, but it also bands us together in a brotherhood of arms.