LEO, THE MAN by Leo Burnett Iberia Madrid for LEO BURNETT IBERIA

LEO, THE MAN

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Portugal
Agency Leo Burnett Iberia Madrid
Executive Creative Director Erick Rosa, Renato Lopes, Fernando Duarte
Released November 2009

Credits & Description

Category: Stationery
Advertiser: LEO BURNETT IBERIA
Product/Service: ADVERTISING AGENCY
Agency: LEO BURNETT IBERIA
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: LEO BURNETT IBERIA, PORTUGAL
Executive Creative Director Iberia: Chacho Puebla (Leo Burnett Iberia)
Executive Creative Director: Renato Lopes (Leo Burnett Iberia)
Executive Creative Director: Erick Rosa (Leo Burnett Iberia)
Manager: Miguel Simões (Leo Burnett Iberia)
Media placement: Direct - Client/Prospect - 01/12/2009
Media placement: Design - Client/Prospect - 01/12/2009

Describe the challenges and key objectives
The challenge was to achieve just the perfect balance between the history and the present. With it we wanted to present the person whose ideals helped to build  this network and also illustrate our current and future work.

Describe the brief from the client
Everybody knows Leo Burnett, the agency. We wanted to do something to portray and present Leo, the Man. To achieve that we chose the one thing that we send to our clients, prospects and partners: the cds and dvds we present our work.

Describe how you arrived at the final design
We chose some of the most iconic album covers in history. Those that are treasured by everything they represent. From The Police to Franz Ferdinand. Albums and artists that have staked their brand through the years. In other words, artists that just like Leo Burnett have left their mark and influenced generations.

Give some indication of how successful the outcome was in the market
Clients and prospects love it. And after each and every  meeting everyone asks for another. We are quite proud of our work. But now, we are just as proud to the work that comes inside in the dvd or cd -- as the work that goes outside with the covers.