Leo Burnett Design & Branding LEO BURNETT BOOK by Leo Burnett Sydney

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LEO BURNETT BOOK

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Australia
Agency Leo Burnett Sydney
Art Director Jim Walsh
Copywriter Gary Williams
Designer Rod Robles
Producer Jeremey Devilliers
Released March 2012

Credits & Description

Category: Books
Advertiser: LEO BURNETT SYDNEY
Product/Service: LEO BURNETT SYDNEY
Agency: LEO BURNETT SYDNEY
Chief Creative Officer: Andy Dilallo (Leo Burnett Sydney)
Art Director: Jim Walsh (Leo Burnett Sydney)
Copywriter: Gary Williams (Leo Burnett Sydney)
Designer: Rod Robles (Leo Burnett Sydney)
Production: Dark Matter (Dark Matter)
3d Modeller: Angus Forbes (Leo Burnett Sydney)
Producer: Jeremey Devilliers (Leo Burnett Sydney)
Model Making: Yippee Ki-Yay
Printing: Image
Media placement: Book - Australia - March 2012

Describe the brief from the client
Promote the agency and the work we do to potential new business prospects and give existing clients something to keep the agency front of mind. We needed a portfolio to send out that embodied everything we are in an interesting engaging and visually stunning way.

Describe the challenges and key objectives
All agencies have a portfolio. How do we make ours scream to be picked up – especially in a pitch scenario? Although we all know we’re not meant to, we can’t help but judge a book by its cover.

How could we give clients a window into our creativity and award-winning work in a snapshot, while showing first-hand the attention to detail we lavish over everything we do?

Describe how you arrived at the final design
We strive to make an impact with every project we work on – be it an integrated campaign, a TV spot or a mail piece.

That single thought became the inspiration for our book. We have clear, simple thoughts that create a big impact. We have ‘Ideas that spread’.

Our big impact was to be made with the most stunning book cover we could create.

Extensive tests into the production of the ultimate ripple effect resulted in this. A poured resin 3D book cover which simply begs to be picked up and opened.

Give some indication of how successful the outcome was in the market
Noise around the impact of The Book is spreading. And new business is on the up and up.