PIN SKULL by Leo Burnett Sydney for Leo Burnett

PIN SKULL

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Australia
Agency Leo Burnett Sydney
Executive Creative Director Jay Benjamin, Andy Dilallo
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: LEO BURNETT
Product/Service: ADVERTISING AGENCY
Agency: LEO BURNETT SYDNEY
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA
Executive Creative Director: Andy Dilallo and Jay Benjamin (Leo Burnett)
Creative Team: Derek Anderson and Wawa Wang (Leo Burnett)
Media placement: Exhibition - Leo Burnett's building - July 09

Describe the challenges and key objectives
We were challenged to create something made solely from push pins on an agency wall. We had to come up with an idea, source the pins, and find a way to complete the assignment within 4 weeks.

Describe the brief from the client
The brief was to learn about the craft and persistence needed to create great work.

Describe how you arrived at the final design
The idea was to create a giant Mexican Sugar Skull, which is a symbolic gift for the living and the dead during the Latin American holiday, El Dia de los Muertos (the Day of the Dead). The unique design was inspired and transposed from a variety of Sugar Skulls. It was made as a gift to those that occupy Leo Burnett Sydney and to the founder of the agency, Leo Burnett himself.

Give some indication of how successful the outcome was in the market
The challenge resulted in 65,230 hand placed pushpins. The result now stands as a mural for the agency, and as an example of the level of care and patience we have for our work.