RUBIK SCREENS by Leo Burnett Sydney for Leo Burnett

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RUBIK SCREENS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Australia
Agency Leo Burnett Sydney
Executive Creative Director Jay Benjamin, Andy Dilallo
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: LEO BURNETT
Product/Service: ADVERTISING AGENCY
Agency: LEO BURNETT SYDNEY
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA
Executive Creative Director: Andy Dilallo and Jay Benjamin (Leo Burnett)
Editor/creative: Patrick Fileti (Leo Burnett)
Media placement: Screens - Leo's reception - 1/10/2009

Describe the challenges and key objectives
The main challenge: getting everyone in the agency to drop their inhibitions and provide some genuine self-expression in front of the camera.

Describe the brief from the client
To create a ‘welcome message’ of a different kind that greets visitors the moment they step into the foyer and communicates the agency’s team culture in a fun and engaging way.

Describe how you arrived at the final design
We needed something that was able to convey ‘interdisciplinary teamwork’ in a light-hearted yet striking way. And three vertically stacked LCD screens that continuously reassemble to display an endless array of ‘head-torso-leg’ combinations seemed to do just that.

Give some indication of how successful the outcome was in the market
Plenty of smiles and positive comments from couriers, client CEOs and stray visitors alike.