Leo Burnett Design & Branding WHEN TO TAKE MY NAME OFF THE DOOR by Leo Burnett Iberia Madrid

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WHEN TO TAKE MY NAME OFF THE DOOR

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Spain
Agency Leo Burnett Iberia Madrid
Art Director Ricardo Mico Toledo
Copywriter Chacho Puebla, Janusz Wlodarski Leo Burnett Warsaw
Producer Márcia Guimarães
Released December 2010

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: LEO BURNETT
Product/Service: LEO BURNETT 75TH ANNIVERSARY
Agency: LEO BURNETT IBERIA
Date of First Appearance: Dec 1 2010
Entrant Company: LEO BURNETT IBERIA, Madrid, SPAIN
Executive Creative Director: Chacho Puebla (Leo Burnett Iberia)
Copywriter: Chacho Puebla (Leo Burnett Iberia)
Copywriter: Leo Burnett (Leo Burnett Iberia)
Art Director: Mico Toledo (Leo Burnett Iberia)
Head of Production: Cristina Almeida (Leo Burnett Iberia)
Creative Advisor: Tura (Leo Burnett Iberia)
Production Company/Animation: (Lobo)
Executive Producer: Alberto Lopes
Producer: Márcia Guimarães
Directors: Mateus de Paula Santos
Directors: Cadu Macedo
Sound Design: (Raw Produtora de Áudio)
Animation: (Estricnina)
Media placement: Internet - Leo Burnett Global web - 1 December 2010
Media placement: Internet - youtube - 1 December 2010

Describe the brief from the client
To celebrate the 75th anniversary of the founding of the Leo Burnett company, we created a video about the most famous speech that Leo himself gave to the agency's staff on December 1st 1967.

Describe the challenges and key objectives
To celebrate the 75th anniversary of the founding of the Leo Burnett company, we created a video about the most famous speech that Leo himself gave to the agency's staff on December 1st 1967.
The video was posted on the Leo Burnett global website just as the 86 offices accross the globe were celebrating the anniversary and the man.
We gave new life to the speech in an animated and graphic way that reflects the style of the illustrations 75 years ago.

Describe how you arrived at the final design
The video was posted on the Leo Burnett global website just as the 86 offices across the globe were celebrating the anniversary and the man.
We gave new life to the speech in an animated and graphic way that reflects the style of the illustrations 75 years ago.

Give some indication of how successful the outcome was in the market
Leo Burnett the man lives on.