LET THERE BE DRAGONS by TBWA\Chiat\Day USA for Let There Be Dragons

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LET THERE BE DRAGONS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency TBWA\Chiat\Day USA
Copywriter Rob Schwarz
Designer Jason Fryer
Released April 2012

Credits & Description

Category: Online Digital Design
Advertiser: LET THERE BE DRAGONS
Product/Service: CONTENT PRODUCTION STUDIO
Agency: TBWA\CHIAT\DAY
Executive Director Of Content: Jennifer Golub (Let There Be Dragons)
Content Coordinator: Senna Chen (Let There Be Dragons)
Lead Designer: Bory Chung (Tbwa\chiat\day)
Designer: Jason Fryer (Tbwa\chiat\day)
User Experience Designer: Andrew Yoon (Tbwa\chiat\day)
Senior Executive Digital Producer: Peter Bassett (Tbwa\chiat\day)
Digital Producer: Celeste Jones (Tbwa\chiat\day)
Digital Production Tech Lead: Michael Bucks (Tbwa\chiat\day)
Front-End Developer: Parker Ehret (Tbwa\chiat\day)
Technology Manager: John Byrne (Tbwa\chiat\day)
QA Lead: Lester Broas (Tbwa\chiat\day)
QA Analyst: Walter Velasquez (Tbwa\chiat\day)
Copywriter: Rob Schwarz (Tbwa\chiat\day)
Media placement: Website - www.lettherebedragons.com - 12 April 2012

Describe the brief from the client
The brief was to create an identity that evoked the unique approach of the company. This company builds intellectual property that is co-owned and executed in partnership with the authors. These projects are all personal passion projects and employ all mediums including film, television, digital, books, games, etc The brief was to communicate the mission statement of limitless exploration with state of the art technology, but with a rigorous design ethic, humility, and without utilizing too many man hours.

Describe the challenges and key objectives
Let There Be Dragons is an independent content production studio. This is a start-up that is nimble and fiscally resourceful, drawing its inspiration from a pirate heritage of fearlessness, and invention "Unchartered territory" on ancient maps would be marked by a dragon.

Like a typical renegade start-up the budget was extremely modest yet required originality without employing a template.

Describe how you arrived at the final design
The idea was to be able to create a site that was unique with visual impact, that also felt like one continuous journey through different landscapes. We used images from NASA that were public domain as well as old ancient artifacts that were copyright free.

Give some indication of how successful the outcome was in the market
The unique scrolling was easy to navigate and users felt a sense of story and engagement through the navigational scroll.

The total hard cost of building the site was $12 for the domain name.