LEVEL 2 by Y&R New York for LEVEL 2 PRODUCTIONS

LEVEL 2

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Industry Advertising agencies, Business equipment & services, Advertising & Communication, Corporate Image
Media Design & Branding
Market United States
Agency Y&R New York
Executive Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone, Ian Riechenthal
Art Director Menno Kluin, Michael Schachtner
Released October 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: LEVEL 2 PRODUCTIONS
Product/Service: PRODUCTION HOUSE
Agency: Y&R
Date of First Appearance: Oct 30 2009 12:00AM
Entrant Company: Y&R, New York, USA
Executive Creative Director: Ian Riechenthal (Y&R New York)
Executive Creative Director: Scott Vitrone (Y&R New York)
Art Director: Menno Kluin (Y&R New York)
Art Director: Michael Schachtner (Y&R New York)
Art Buyer: Veronica Reo (Y&R New York)
Design Company: (Way Shape Form)
Media placement: Logo - Level 2 Production Company - 30 October 2009

Describe the challenges and key objectives
Create a modern logo that stands out and feels like a creative brand

Describe the brief from the client
Create a logo for the post production house Level 2

Describe how you arrived at the final design
We create a logo that always consists of two blocks representing the levels. They can be used in all possible combinations and positions.

Give some indication of how successful the outcome was in the market
The response has been good. Its a very recognisable understandable logo.