LG Design & Branding THE EYE by The Campaign Palace Jakarta, Y&R Jakarta

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THE EYE

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Industry Electronic Devices & Home Appliances
Media Design & Branding
Market Indonesia
Agency The Campaign Palace Jakarta
Agency Y&R Jakarta
Art Director Afi Kahfi
Copywriter Kevin Le, Adri Zainuddin
Producer Rudi Nasruddin
Account Supervisor Wolga Setyanto
Released April 2012

Credits & Description

Category: Public Spaces
Advertiser: LG ELECTRONICS INDONESIA
Product/Service: LG CCTV
Agency: Y&R/THE CAMPAIGN PALACE JAKARTA
Executive Creative Director: Kevin Le (Y&R/The Campaign Palace Jakarta)
Art Director: Afi Kahfi (Y&R/The Campaign Palace Jakarta)
Copywriter: Kevin Le (Y&R/The Campaign Palace Jakarta)
Copywriter: Adri Zainuddin (Y&R/The Campaign Palace Jakarta)
Account Supervisor: Wolga Setyanto (Y&R/The Campaign Palace Jakarta)
Account Manager: Nuke Firman (Y&R/The Campaign Palace Jakarta)
Producer: Rudi Nasruddin (Y&R/The Campaign Palace Jakarta)
Media placement: Poster - Wall Around ATMs And Banks - 18 April 2012

Describe the brief from the client
The client wanted to generate awareness about their CCTVs and also to demonstrate the Motion Detection feature.

Describe the challenges and key objectives
The brand suffers from very low awareness. LG wants to be top-of-mind the next time individuals and businesses are in the market for a CCTV.

Describe how you arrived at the final design
We knew the client didn't have a big budget so we needed to do something that would break through the clutter.

Having a CCTV is all about ensuring peace of mind. So, the challenge was to demonstrate how nothing escapes the gaze of LG CCTV with Motion Detection.

Give some indication of how successful the outcome was in the market
• Created talk amongst people who interacted with the poster. Some took videos of it

• As this idea was only recently put up and is still ongoing, results are not conclusive. However, a check with the sales team showed that there have been 33 enquiries about LG CCTVs so far – approximately 52% more than average