LG Design & Branding THE PACK THAT COMES TO LIFE by Y&R Dubai

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THE PACK THAT COMES TO LIFE

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Industry Mobile phones, devices & accessories
Media Design & Branding
Market United Arab Emirates
Agency Y&R Dubai
Copywriter Kalpesh Patankar, Shahir Zag
Released December 2010

Credits & Description

Category: Special Editions & Promotional Packaging
Advertiser: LG ELECTRONICS
Product/Service: GD510 MOBILE PHONE
Agency: Y&R DUBAI
Date of First Appearance: Dec 17 2010
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES
Chief Creative Officer: Shahir Zag (Y&R Dubai)
Creative Director: Shahir Zag (Y&R Dubai)
Creative Director: Kalpesh Patankar (Y&R Dubai)
Art Director: Kalpesh Patankar (Y&R Dubai)
Art Director: Shahir Zag (Y&R Dubai)
Copywriter: Shahir Zag (Y&R Dubai)
Copywriter: Kalpesh Patankar (Y&R Dubai)
Account Director: Uday Desai (Y&R Dubai)
Account Manager: George Ninan (Y&R Dubai)
Planner: Rohit Arora (Y&R Dubai)
Agency Producer: Amin Soltani (Y&R Dubai)
Corporate Marketing Manager: Anis Sahyoun (LG Electronics)
Media placement: Packaging - Inside LG Stores - 17 December 2010

Describe the brief from the client
To launch the new solar power technology in LG GD510 and to demonstrate the benefits of using a solar-powered phone, especially for the environment.

Describe the challenges and key objectives
We created a special packaging that doubles as a plant pot, with soil and seeds. Just take out the phone and pour some water into the pack. In just a few days, a plant starts growing.

Describe how you arrived at the final design
To drive home the message that the GD510 is the perfect phone for those who care about the environment.

Give some indication of how successful the outcome was in the market
The pack increased awareness on LG's solar power technology in the GD510 mobile phone. Each one contributes to our collective effort to make our planet a greener place.