LG Design & Branding SMART WITH YOU by Nono brands Design Grafico E De Servicos

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SMART WITH YOU

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Industry TV
Media Design & Branding
Market Brazil
Agency Nono brands Design Grafico E De Servicos
Art Director Flaviano Souza
Photographer Leandro Bifano
Released April 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: LG
Product/Service: LG SMART WITH YOU
Agency: NONO BRANDS DESIGN GRAFICO E DE SERVICOS
Date of First Appearance: Apr 25 2011
Entrant Company: NONO BRANDS DESIGN GRAFICO E DE SERVICOS , Belo Horizonte, BRAZIL
Creative Vice President: Sylvio Oreggia (Nono Brands)
Head of Strategy: Andreia Medeiros (Nono Brands)
Account Director: Andreia Medeiros (Nono Brands)
Creative Coordinator: Leonardo Sousa (Nono Brands)
Graphic Designer: Leonardo Sousa (Nono Brands)
Graphic Designer: Simone Souza (Nono Brands)
Product Designer: Anderson Horta (Nono Brands)
Product Designer: Leonardo Sousa (Nono Brands)
Graphic Designer: Anderson Horta (Nono Brands)
Art Director: Flaviano Souza (Pro Brasil Propaganda)
Graphic Producer: Marcia Cancado (Pro Brasil Propaganda)
Photographer: Leandro Bifano (Dois Por Um)
Media placement: Invitation - LG Mailing (Journalists And Sales People) - 25 April 2011

Describe the brief from the client
To develop a daring invitation to attract the maximum number of people to the launching of concept "Smart With You".

Describe the challenges and key objectives
To launch a new communication concept for LG in Brazil, "Smart with You", in an event for around 300 hundred guests. Using this concept, LG wishes to reaffirm its vocation to follow people's life through its technology.

Describe how you arrived at the final design
Solution - To be close to people is to always be there. It's to live together. It's to follow each one's rhythm, people's heartbeat. And it's the heart that controls our rhythm. Therefore, more than just getting an invitation, people received the brand itself. It came within a white packaging tightly closed, but with a detail: a little red pulsating light, in order to show that the brand is more and more alive and present in the guest's life.

Give some indication of how successful the outcome was in the market
Result - 98% attendance in the event. In the post event survey, 92% of the guests answered spontaneously, that the invitation was what they liked best.