LIA (Life Investigation Agency) Design & Branding SAVE OUR EARTH by Trademark

SAVE OUR EARTH

Pin to Collection
Add a note
Industry Environmental & Animal Issues
Media Design & Branding
Market Japan
Agency Trademark
Copywriter Junichi Mishiro
Designer Nozomi Koizumi
Photographer Hiroki Shirakawa
Released March 2012

Credits & Description

Category: Posters
Advertiser: LIA (LIFE INVESTIGATION AGENCY)
Product/Service: SAVE OUR EARTH CAMPAIGN
Agency: TRADEMARKS
Creative Director/Art Director: Takashi Miyake (Trademarks)
Designer: Nozomi Koizumi (Trademarks)
Copywriter: Junichi Mishiro (Mishiro)
Photographer: Hiroki Shirakawa (Hiroki Shirakawa Photo Office)
Art: Hiroshi Sakamoto (Solid Design)
Media placement: Poster - Ivent Place - 10 March 2012
Media placement: Poster - Ivent Place - 10 March 2012

Describe the brief from the client

We need a visual with a strong impact on society, to make familiar and spread our activities, which are the investigation and accusation of animal abuses, and campaigning to protect the natural environment, wild animals and pets.

Describe the challenges and key objectives
Mankind is definitely at the top of the food chain. We can’t help destroying our planet, and the habitat of other living things, for our life and further development. We wanted to issue an alert to ourselves by using a metaphor to represent the earth. In order to achieve such a goal, we represent the globe as a living things.

Describe how you arrived at the final design
During the process of expressing the earth as a living thing, we came up with the idea of a creature in the shape of a globe.
With gobbled-up bones, haven been eaten by someone, we’ve expressed the results of an ecological disorder created as a result of mankind being at the top of the ecological system.
With rubbish placed within fossil globe, we’ve express the result of destructive activity caused by mass consumption in modern society.

Give some indication of how successful the outcome was in the market
By utilising never seen before visualisation, the globe made of bones matched with the vividness of a piece of meat and garbage, we’ve satisfied the demands of our client.