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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency NBBR, Tokyo
Producer Shinji Nukumi
Released January 2010

Credits & Description

Category: Other Digital Executions for Advertising and/or Promotion of Brands or Products
Advertiser: NBBR
Product/Service: LIFEMEE
Agency: NBBR
Date of First Appearance: Jan 15 2010 12:00AM
Entrant Company: NBBR, Tokyo, JAPAN
Entry URL: http://www.lifemee.com
Producer: Shinji Nukumi (NBBR)
Media placement: Corporate Or Brand Identity - Online&Public - 15/Jan/2010~

Describe the challenges and key objectives
Our approach was to integrate the product image in UI development for websites and iPhone applications together with branding, development of individual items, and all other fields. By clarifying the original icons, the UI and promotional image is integrated and standardised, which allows user recognition to be simple and friendly. It is the brands new promotional strategy which integrates functionality and expression.

Describe the brief from the client
A new service start up requires an application UI as well as brand development. A difficult aspect of this service is that its many functions are difficult to convey to users. The service content neds to be simply described and the large amounts of information need to be organised for ease of understanding and for clear communication.

Describe how you arrived at the final design
I decided to use icons as the main concept. The advantages of icons are that they can simultaneously show functions and meanings, and can be communicated instantaneously to users. Icons can also be used at the same time on a web site and on iphone apps, and can also be effective when used in printed promotional materials. The problem of how to express voluminous content in words is resolved by icon-based design.

Give some indication of how successful the outcome was in the market
A major Internet news service ran a story and it was favorably evaluated. The story got 1500 users and 30,000 page views in one week.