WOMEN'S DAY GIFT by LIGA DESIGN for LIGA DESIGN

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WOMEN'S DAY GIFT

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Brazil
Agency LIGA DESIGN
Creative Director Eric De Paula
Art Director Norton Gomes
Designer Matheus Gomes
Released March 2010

Credits & Description

Category: Self Promotion
Advertiser: LIGA DESIGN
Product/Service: DESIGN AGENCY
Agency: LIGA DESIGN
Date of First Appearance: Mar 8 2010
Entrant Company: LIGA DESIGN, Sao Paulo, BRAZIL
Creative Director: Eric de Paula (Liga Design)
Art Director: Norton Gomes (Liga Design)
Designer: Matheus Gomes (Liga Design)
Production Manager: Nilmar Antonio Luiz (Liga Design)
Media placement: Gift - 60 gifts distributed to our main clients - 8 March 2010

Describe the brief from the client
We wanted to create a charming gift to treat our female clients on International Women’s Day.

Describe the challenges and key objectives
The present should be simple, feminine and look cute enough so the clients would keep it close to them somehow. Plus, it should be an example of the kind of creative ideas we are able to develop for their companies. The budget was low, so it had to be an inexpensive idea.

Describe how you arrived at the final design
At first, we thought that small rubber watches would be nice gifts. Then, we started developing several package designs, trying to create an unexpected way to conceal the watches. After that, we made a list of what, in our opinion, were the favorite things for women in general. Shopping was at the top of the list. Finally, we came up with the idea for the small shopping bags.

Give some indication of how successful the outcome was in the market
We had great feedback from several clients. Many of them congratulated us for the creative idea. Others asked for the different colours available. Later we managed to publish the project in some of the most important packaging blogs worldwide, such as www.lovelypackage.com and www.packagingoftheworld.com.