Litokromia Design & Branding FUNNY DAYS 2011 by Longplay 360

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FUNNY DAYS 2011

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Industry Business equipment & services
Media Design & Branding
Market Brazil
Agency Longplay 360
Art Director Alexandre Lage
Copywriter Nelson Doretto
Released January 2011

Credits & Description

Category: Calendars
Advertiser: LITOKROMIA
Product/Service: GRAPHICS
Agency: LONGPLAY COMUNICACAO
Date of First Appearance: Jan 1 2011
Entrant Company: LONGPLAY COMUNICACAO, Sao Paulo , BRAZIL
Copywriter: Nelson Doretto (Longplay 360)
Art Director: Alexandre Lage (Longplay 360)
Illustration: Pict Estudio (Pict Estudio)
President: Nelson Angelo (Litokromia)
Media placement: notebook - advertising agencies - all year

Describe the brief from the client
Prices create something that keeps the company name next to
customers throughout the year.

Describe the challenges and key objectives
Make a creative piece that shows all the know how of the market for graphics

Describe how you arrived at the final design
We made a calendar with a toy every month, showing a cheerful piece, and with high graphics capabilities.

Give some indication of how successful the outcome was in the market
2000 calendars were made​​. After delivery of the piece was so successful that we printed over 1200 more.