Livraria Cultura Design & Branding BOOKS FOR ALL POINTS OF VIEW by BRAINBOX STRATEGIC DESIGN

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BOOKS FOR ALL POINTS OF VIEW

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Industry Book store
Media Design & Branding
Market Brazil
Agency BRAINBOX STRATEGIC DESIGN
Illustrator Murilo Viviurka Marcondes
Released February 2012

Credits & Description

Category: Posters
Advertiser: LIVRARIAS CURITIBA
Product/Service: BOOKSTORE
Agency: BRAINBOX STRATEGIC DESIGN
Creative Director/Designer/Copywriter: Marcos Minini (Brainbox)
Creative Director And Copywriter: Renato Cavalher (Brainbox)
Illustrator: Murilo Viviurka Marcondes (Brainbox)
Media placement: Posters - Instore - 1 February 2012

Describe the brief from the client
Livrarias Curitiba is the largest bookstore network in the south of Brazil and one that offers the richest variety of books, a significant differential towards the competitors.
As new competitors arrived in the regional market, the client has requested a communication campaign at the point-of-sales which would highlight this differential.

Describe the challenges and key objectives
Our challenge was about showing the differential through fast and smart communication, and again positioning Livrarias Curitiba as the store network that offers the largest assortment of books.

Describe how you arrived at the final design
We sought inspiration in the most important happenings of the year in order to build high impact images. So, the Mayan calendar, the London Olympics and the European crisis were transformed into parallel worlds, inhabited by people with different points of view about the subjects. For each point of view, we suggested a different book.
Graphically speaking, the common element is the circumference, which we represented using the Mayan calendar, a Euro coin and an Olympic medal.

Give some indication of how successful the outcome was in the market
The posters were very popular at the stores and were transformed into ads and web banners afterwards, by the client's request.