CHECK-IN AT IMAGINARY PLACES by J. Walter Thompson Sao Paulo for Livraria Cultura

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CHECK-IN AT IMAGINARY PLACES

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Industry Book store
Media Design & Branding
Market Brazil
Agency J. Walter Thompson Sao Paulo
Art Director Levi Olivares
Copywriter Paulo Amaral, Fabio Maca Pierro, Leandro Pinheiro | João Braga | Fabio Maca
Account Supervisor Vanessa Santin
Released April 2012

Credits & Description

Category: Online Digital Design
Advertiser: LIVRARIA DA VILA
Product/Service: LIVRARIA DA VILA
Agency: JWT BRAZIL
Executive Creative Director/Creative Director: Roberto Fernandez (JWT)
Executive Creative Director/Creative Director: Ricardo John (JWT)
Crative Director/Art Director/Illustration/Illustration: Angela Bassichetti (JWT)
Copywriter: Fabio Maca (JWT)
Copywriter: Paulo Amaral (JWT)
Copywriter: Joao Braga (JWT)
Art Director: Levi Olivares (JWT)
Art Director/Designer: Vitor Veras (JWT)
Art Assistant: Isabela Nogueira (JWT)
Motion Designer: Rubens Angelo (JWT)
Creative Technologist: Cris Dias (JWT)
Digital Producer: Fernando Franca (Commit)
Digital Producer: Lucas Dupin (Commit)
Digital Producer: Cassio Souza (Commit)
Digital Producer: Matheus Santos (Commit)
Digital Producer: Rodrigo Alberine (JWT)
Information Architect: Mayra Sasso (JWT/CASA)
Planner: Fernand Alphen (JWT)
Account Manager: Luciana Rodrigues (JWT)
Account Supervisor: Vanessa Santin (JWT)
Media placement: App Illustration - Apple Store - 28 April 2012

Describe the brief from the client
Create something to increase the presence of the store in the digital area, still underexplored. It must provide a user experience regarding to the books. The target audience was drawn to get new customers and keep the existing ones.

Describe the challenges and key objectives
Working on a question that always bothered people who like to read: people need other people to talk about books.

Describe how you arrived at the final design
Once upon a time a far away country called Imaginaria. Every place in literature were there: Eurasia, Asteroid B-612, Magrathea, Camelot, Wonderland and many other places.
Everyday thousands and thousands of people are transported to these imaginary places. But, How do we do to get there? It's quite simple: Open up a book. How do we do to make a check-in over there? Through the app Imaginaria, created by Livraria da Vila.
In Imaginaria, Everybody made their check-in, shared their travels with friends and they lived happily ever after.

Give some indication of how successful the outcome was in the market
Only in the Imaginaria's launching month:
- The check-ins made generated over 2 million impact.
- Nearly 1.500 registered imaginary places on app.
- 140% increase on traffic's bookstore website.