Liz Earle Beauty Design & Branding LIZ EARLE BOTANICAL ESSENCE NO. 15 by Turner Duckworth: London & San Francisco

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Industry Perfumes
Media Design & Branding
Market United Kingdom
Agency Turner Duckworth: London & San Francisco
Released December 2012

Credits & Description

Advertiser: LIZ EARLE
Category: Premium Brand
Creative Director: David Turner (Turner Duckworth: London/San Francisco)
Designer: Gavin Hurrell (Turner Duckworth: London/San Francisco)
Illustrator: Mira Nameth
Creative Director: Bruce Duckworth (Turner Duckworth: London/San Francisco)
Art Worker: James Norris (Turner Duckworth: London/San Francisco)
Design Director: Paula Talford (Turner Duckworth: London/San Francisco)

Brief Explanation
As the second fragrance in Liz Earle’s portfolio, Botanical Essence No.15 uses the same bottle and carton structures as Botanical Essence No.1 however it needed to be clearly differentiated as well as be suggestive of time of day/usage occasion.Developed to be a captivating, feminine fragrance, No.15 contains fifteen botanicals carefully selected and handcrafted by one of the world’s leading perfumers to create a fresh spicy oriental scent. Ninety percent of the contents are derived from sustainable natural ingredients.

The carton concertina, depicting hand-drawn silver-foiled illustrations of the fifteen botanicals, folds around the pack. When opened, it tells the story of this distinctive and sensual fragrance. The bottle is an opaque cream colour to protect the light- sensitive product.

Client Brief Or Objective
Liz Earle asked us to create an identity and packaging language for Liz Earle’s second fragrance, Botanical Essence No.15.