Loor Psychiatry Clinic Design & Branding PSYCHIATRY by Saatchi & Saatchi Uruguay


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Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market Ecuador
Agency Saatchi & Saatchi Uruguay
Executive Creative Director Mariano Ponzano
Art Director Gabriel Calderón, Andres Moncayo - Pablo Acosta - Juan Cardenas - Carolina Suarez
Copywriter Alvaro Fernandez Mendy
Released November 2011

Credits & Description

Category: Logo Design
Product/Service: DR. PEDRO LOOR
Chief Creative Officer: Alvaro Fernandez Mendy (Publicitas Saatchi & Saatchi)
Executive Creative Director: Mariano Ponzano (Publicitas Saatchi & Saatchi)
Art Director: Alvaro Fernandez Mendy (Publicitas Saatchi & Saatchi)
Art Director: Gabriel Calderon (Publicitas Saatchi & Saatchi)
Art Director: Andres Acosta (Publicitas Saatchi & Saatchi)
Copywriter: Alvaro Fernandez Mendy (Publicitas Saatchi & Saatchi)
Media placement: Business Card - Clinic Psychiatry - 10 November 2011
Media placement: Prescription Sheet - Clinic Psychiatry - 15 November 2011

Describe the brief from the client
Therapist Dr Pedro Loor needed to explain in a creative way the real sense of his profession, and how he can help his patients.

Describe the challenges and key objectives
The challenge was to end prejudice against psychiatry, and how people think it’s just for crazy people so he can increase his number of patients.

Describe how you arrived at the final design
The design explains in a conceptual way his working methods. He raises doubt in people, and this way he shows the real essence of his work.

Give some indication of how successful the outcome was in the market
Demand went up by 26%, and 18% of new patients arrived at his consultation.