LOPEZ NEGRETE STATIONERY by Lopez Negrete Communications for LOPEZ NEGRETE COMMUNICATIONS

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LOPEZ NEGRETE STATIONERY

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Industry Advertising agencies, Stationery, Business equipment & services
Media Design & Branding
Market United States
Agency Lopez Negrete Communications
Associate Creative Director Joshua Patrón
Executive Creative Director Luis Enrique Gonzalez Tortosa
Art Director Mimi Boneta, Jorge Leza, Frances Pérez
Copywriter Brett Elliott
Account Supervisor Michelle Lopez Negrete
Released May 2009

Credits & Description

Category: Stationery
Advertiser: LOPEZ NEGRETE COMMUNICATIONS
Product/Service: ADVERTISING AGENCY
Agency: LOPEZ NEGRETE COMMUNICATIONS
Date of First Appearance: May 21 2009 12:00AM
Entrant Company: LOPEZ NEGRETE COMMUNICATIONS, Houston, USA
Chief Creative Officer: Alex Lopez Negrete (Lopez Negrete Communications)
Executive Creative Director: Luis Gonzalez (Lopez Negrete Communications)
Associate Creative Director: Joshua Patron (Lopez Negrete Communications)
Copywriter: Brett Elliott (Lopez Negrete Communications)
Art Director: Mimi Boneta (Lopez Negrete Communications)
Art Director: Frances Perez (Lopez Negrete Communications)
Art Director: Jorge Leza (Lopez Negrete Communications)
Account Supervisor: Michelle Lopez Negrete (Lopez Negrete Communications)
Account Manager: Andrew Gibson (Lopez Negrete Communications)
Media placement: Business Cards - Business communications to client, vendors, prospects and contacts - 21 May 2009
Media placement: Letterhead - Business communications to client, vendors, prospects and contacts - 21 May 2009
Media placement: Envelopes - Business communications to client, vendors, prospects and contacts - 21 May 2009

Describe the challenges and key objectives
Our challenge was to express this duality in a stationary package, particularly in the business cards. They reflect the agency’s dedication to purpose and client goals – the serious side of the card, and the lighter, creative way to accomplish those goals – the fun side of the card. Each with personalised information, written by employees themselves. Serious titles, serious jobs and serious responsibilities, combined with the human insights about life it takes to touch the Hispanic consumer. All in a card that is totally unique and contemporary.

Describe the brief from the client

Lopez Negrete Communications is the second largest, independently owned Hispanic advertising agency in the U.S. For nearly 25 years, its vision statement has been to bridge the gap between corporate America and the Hispanic community for the benefit of both. Accomplishing that has taken both strong strategic thinking, and, on the other hand, relevant, passionate commitment to Hispanics and their communities with a creative touch.

Describe how you arrived at the final design
This stationary package really reflects what the advertising business is all about. That wonderful synthesis of business and art. Of serious strategic work, and letting creativity come out and play.

Give some indication of how successful the outcome was in the market
There are no results since this is a self-promotion package.