JOHN LENNON, NELSON MANDELA, STEVE JOBS by Sancho BBDO Bogota for Los Pisingos Adoption Center

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JOHN LENNON, NELSON MANDELA, STEVE JOBS

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Industry Public Safety, Health & Hygiene
Media Design & Branding
Market Colombia
Agency Sancho BBDO Bogota
Copywriter Damián Montañez
Released February 2012

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: LOS PISINGOS ADOPTION HOME
Product/Service: STOP ABORTION BABY WEAR
Agency: SANCHO BBDO
Chief Creative Officer/Copywriter: Hugo Corredor (Sancho BBDO)
Chief Creative Officer/Art Director/Copywriter: Giovanni Martínez (Sancho BBDO)
Copywriter: Damián Montañez (Sancho BBDO)
Account Manager: Natalia Pérez (Sancho BBDO)
Account Manager: Juliana Caiaffa (Sancho BBDO)
Media placement: Placemates - Exclusive restaurants in Bogotá - 4 Feb 2012

Describe the brief from the client
It was found that 1 of the main competitors of adoption is abortion. We needed to sensitise people about this controversial topic, with adoption as a solution.

Describe the challenges and key objectives
Alert people about the issue of abortion, promoting adoption, as a way out.

Describe how you arrived at the final design
We created the clothing brand for babies 'No to abortion', and we decided to tell the stories that preceded the birth of characters like John Lennon, Nelson Mandela and Steve Jobs who, given the poor state of their biological mothers, may have been aborted, but instead, they were given up for adoption.

Give some indication of how successful the outcome was in the market
The Pisingos Adoption Home now gets more resources through the sale of clothing for babies, than for donations.