Лосево Design & Branding Losevo, 5 by Nimax

Losevo, 5

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Industry Dairy products & Eggs
Media Design & Branding
Market Russia
Agency Nimax
Released March 2011


MIAF Awards 2011
Communication Design Corporate identity Third place

Credits & Description

Agricultural enterprise "Losevo", located in Leningrad region required a visual identification system, which would help bringing its products to St. Petersburg market. Our agency's focus is to develop an image which would allow the products to be distinguished from competitors by their association with higher levels of price and quality. Brand logos and trademarks are in the same style. Each type of product corresponds to a color tone. Products of the same type with different fat content differ from each other by different color casts. A bottle form associated with widely known milk bottle from our Soviet past has been chosen as the standard, which is a beautiful minimalist box that should awake and tender memories of the older generation and arouse interest of the young. Design of business documentation supports the pack design. Bright colors, strict minimalism and the central composition are pivotal components of the style. Corporate identity of "Losevo" is not always bounded with minimalism. For instance, our illustrator has painted a whole canvas filled with interesting details as decoration for the New Year calendar — imaginary world in the milk bottle.