Louis Vuitton Design & Branding Yayoi Kusama, 8 by WORK

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Yayoi Kusama, 8

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Industry Accessories, Bags, Leather, Watches & Eyewear, Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency WORK
Released January 2013


D&AD Awards 2013
Branding Brand Expression in Print Yellow Pencil

Credits & Description

An artist book to celebrate the Louis Vuitton-Yayoi Kusama 2012 collaboration, and inspired by Kusama’s symbolic polka dots that represent the ‘self-obliteration’ of one’s ego. Aside from silkscreen and die-cut production methods, the three-fold cover uses three different materials, including a paper that resembles the Louis Vuitton paper bag, and also a canvas material. The latter depicts the art canvas that Kusama uses for her drawings. The inside pages are printed on a paper stock that is meaningful to WORK, and successfully used for many of our print projects.Client: Louis Vuitton JapanDesigner Geraldine Chua Ernest Ho MAA Farah SimanDesign Director Theseus ChanPhotographer Kishin Shinoyama Jean Marc Cedile Bruno AsselotPublishing Company Louis Vuitton JapanDesign Agency WORKPrinters AlsOdoMinieProducers ASHU NAKANISHIYA
Designer Geraldine Chua Ernest Ho MAA Farah Siman
Design Director Theseus Chan
Photographer Kishin Shinoyama Jean Marc Cedile Bruno Asselot
Publishing Company Louis Vuitton Japan
Design Agency WORK
Printers AlsOdoMinie