LOVELEA IDENTITY & STATIONERY by The Brand Union London for LOVELEA FILMS

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LOVELEA IDENTITY & STATIONERY

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Industry Advertising agencies, Stationery, Business equipment & services, Advertising & Communication
Media Design & Branding
Market United Kingdom
Agency The Brand Union London
Art Director Glenn Tutssel
Designer Lauren Tutssel
Released November 2009

Credits & Description

Category: Stationery
Advertiser: LOVELEA FILMS
Product/Service: FILM PRODUCTION
Agency: THE BRAND UNION
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: THE BRAND UNION, London, UNITED KINGDOM
Entry URL: http://www.lovelea.com/
Art Director: Glenn Tutssel (The Brand Union)
Designer: Lauren Tutssel (The Brand Union)
Media placement: Cannes Lions Entry - Cannes Entry - 01 December 2009
Media placement: Lovelea Logo - Launch, On Stationery - 01 December 2009
Media placement: Lovelea Cards - Launch, On Stationery - 01 December 2009
Media placement: Lovelea Compliment Slips - Launch, On Stationery - 01 December 2009
Media placement: Lovelea Letterhead - Launch, On Stationery - 01 December 2009

Describe the challenges and key objectives
Hollywood has a plethora of film production companies, but very few nuture young emerging talent by putting their money into supporting them. Lovelea stands out by the way that they encourage the early concept development stage all the way through to full blown creation. Our identity needed to express this.

Describe the brief from the client
The Lovelea Film Company is a newly established international film production company in Hollywood & London. Lovelea concentrates on the development of unique and exciting concepts in order to create outstanding final productions, especially providing support during the very early stages of film production. 1. Create a striking and differentiated identity for Lovelea as the leading brand in Hollywood in its field. 2. The identity should build on the company’s excellence in the nuturing and growth of emerging talent from conception to creation. 3. Design supporting collateral

Describe how you arrived at the final design
In the colourful world of Hollywood where everyone wants to stand out from the crowd, we made them all stars by using the butterfly as a metaphor for bright talent. The line drawings juxtaposed against the realistic, true to form butterflies represent concept to creation.

Give some indication of how successful the outcome was in the market
The business continues to grow in an otherwise stagnant market.